{"id":9,"date":"2023-06-05T13:24:18","date_gmt":"2023-06-05T11:24:18","guid":{"rendered":"http:\/\/eduardsorianopinter.com\/?page_id=9"},"modified":"2024-02-11T18:11:14","modified_gmt":"2024-02-11T17:11:14","slug":"inclita-branding","status":"publish","type":"page","link":"https:\/\/eduardsorianopinter.com\/index.php\/inclita-branding\/","title":{"rendered":"\u00cdnclita &#8211; Branding"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\"><strong>\u00cdnclita &#8211; <em>Branding<\/em><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2022<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paralelamente al desarrollo de tres productos, se desarrolla la identidad de marca \u00cdNCLITA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de una marca inspirada por el patrimonio arquitect\u00f3nico de las ciudades, concretamente de la ciudad de Val\u00e8ncia. Los productos tienen como eje diferentes monumentos de la ciudad, adem\u00e1s de otras referencias de la cultura e historia. Es por ello que el nombre ten\u00eda que guardar una relaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cdNCLITA surge tras analizar diversos conceptos y monumentos de Val\u00e8ncia, hasta llegar a una inscripci\u00f3n del interior de la Llotja dels Mercaders. Comenzando la frase latina, aparece esta palabra, un calificativo hacia el edificio, siendo su signifcado: Ilustre, grandiosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El dise\u00f1o tipogr\u00e1fico se sigue vinculando con la ciudad y su patrimonio, llegando a reinterpretar la tipograf\u00eda de car\u00e1cter modernista de unos reconocibles mosaicos de la Estaci\u00f3 del Nord de Val\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se desarrolla adem\u00e1s la p\u00e1gina web, packaging y la comunicaci\u00f3n e im\u00e1genes propias de producto, las cuales se usan sobre todo en Instagram.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-content-justification-right is-layout-flex wp-container-core-social-links-is-layout-89b4c9e9 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/_inclita_\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a href=\"https:\/\/inclita.es\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Enlace<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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Se trata de una marca inspirada por el patrimonio arquitect\u00f3nico de las ciudades, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":8,"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/eduardsorianopinter.com\/index.php\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}